March Recap: Etsy Listing Updates, New Blog Posts

March flew by, but I made solid progress in multiple areas of my digital marketing skills. I used my gouache art printable shop as a place to practice SEO and content planning

Projects Completed & Started

This month my biggest win was updating all 18 of my Etsy listings. I rewrote the titles using long-tail keywords and fixed formatting issues I discovered through my research. Etsy prefers shops that are consistently active, and refreshing the listings has given me a clearer idea of how the algorithm responds to updates.

I also made progress on other parts of my marketing strategy:

Began an SEO audit of my art website: I’ve started reviewing on-page SEO elements like meta titles, internal linking, alt text, site speed, etc. I’ll continue working on this throughout April.

• Published 5 blog posts:

• 7 Dreamy floral wall art printables for spring

• Newsletter sneak peek: curate a home you love, one art pice at a time

• 5 tips for a cozy, art filled home

• Creative businesses to support and inspire you

• A peek inside my gouache kit: Must have tools

• Sent out a newsletter to my email list, tying in one of the blog posts.

Analytics Highlights

A quick look at some of my March numbers:

Pinterest: 

• Impressions: 83

• Outbound clicks: 1

• Saves: 2

• Engagements: 5

Etsy: 

• Shop visits: 29 

• Favorites: 0 new favorites this month

• Traffic breakdown

• Etsy brought 10% of visits

• I brought 90% of visits through website and Pinterest 

• Most viewed product pages

  • Pink tulips, botanical printable art: 12

  • Colorful bright floral beetle wall art: 2

  • Purple flowers blue vase gouache: 1

  • Strawberries tea cup gouache: 1 

  • Yellow flower art print: 1 

Squarespace Website: 

• Visits: 66 (down 33% from last month)

• Bounce rate: 100%

• Unique visitors: 66 (down 32%)

What I Learned

• Etsy rewards consistent shop activity. Even small tweaks like updating titles can make a difference.

• My original Etsy titles were formatted incorrectly. Now that they’re fixed, I’ll be tracking how they perform over time.

• Creating blog content aligned with my product themes helps streamline promotion across platforms (like Pinterest and newsletters). 

What’s Next for April

• Launch a new fruit-themed print collection

• Learn how to make and edit short form videos

• Complete an SEO audit of art website 

  • Implement SEO audit findings