• Launch my Etsy shop to sell my gouache art printables and build an online presence.

• Create a cohesive, user-friendly landing page for my insect collection to enhance customer experience and showcase my art.

• Increase traffic to my Etsy shop and landing page through SEO and targeted social media efforts (Pinterest, and email marketing).

• Grow engagement and build a connection with my audience by sharing behind-the-scenes content, art-making processes, and updates on blog

• Etsy Shop Setup
  I researched Etsy’s platform to understand how to optimize my shop for visibility. This included selecting the right keywords for my product listings, setting up a cohesive branding strategy with consistent visuals, and writing SEO-friendly product headlines.

• Landing Page Design & Optimization
  I designed a landing page on my Squarespace website dedicated to my insect collection. The page was visually cohesive with my brand and included an image of each illustration that linked directly to its Etsy listing.

• Social Media: I used Pinterest to promote the collection by sharing final pieces of the insect art.

• Email Campaign: I sent out an email to my newsletter subscribers, showcasing the new collection and directing them to the landing page and Etsy shop.

• SEO for Etsy: I implemented keyword research for Etsy’s search engine, optimizing product titles and to increase discoverability.

Throughout the project, I used Google Analytics and Etsy's built-in analytics to monitor traffic, engagement, and sales

• Etsy Shop Platform

• Squarespace for Landing Page Design

• Google Analytics for tracking website traffic

• Pinterest for social media marketing

coming soon