SOCIAL MEDIA WRITING | GRAPHIC DESIGN | CONTENT WRITING | B2B NEWSLETTER | SOCIAL MEDIA PLANNING
ToughCutie Apprenticeship
About ToughCutie:
ToughCutie is a black owned women’s outdoor sock brand. I worked as a graphic design apprentice from March to May 2024. During my time with ToughCutie I was able to work with the brand in a variety of ways.
My responsibilities:
Social media writing
Content writing
Graphic design
Newsletter writing
Layout design
Instagram grid planning
Thru-hiking Giveaway
Graphic Design: Instagram Carousel and Story post
Project Description/Goals:
The Thru-hiking Giveaway was a collaborative giveaway hosted by Garage Grown Gear, The Trek, and several more outdoor brands participated. For this giveaway brands were encouraged to use images from media content or create their own graphics to promote the giveaway.
Deliverables:
Instagram story
Instagram carousel post
Skills/Tools Used:
Social media copywriting
Graphic design
Adobe Illustrator
Protect Mother Nature
T-Shirt sale
Graphic Design: Instagram story post
Project Description/Goals:
Create Instagram carousel post and story to promote Earth Day 50% off sale for the Protect Mother Nature T-Shirt design for the first 10 people to purchase the item using the link in bio.
Deliverables:
Instagram story
Instagram carousel post
Skills/Tools Used:
Social media copywriting
Graphic design
Canva
B2B Blog Posts
Project Description/Goals:
Draft questions to interview retail partners in the outdoor space. Create Business to Business blog posts, showcasing collaboration highlights and thoughts on the changing nature of the outdoor space.
Deliverables:
Blog post
Questionnaire
Skills/Tools Used:
Content writing
Google Docs
Microsoft Word
Source images for blog posts
Edit images as needed
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How ToughCutie's hiking socks won over Kaylee Henderson, Buyer Lead for Glacier National Park Stores
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ToughCutie Continues Coveted Retail Partnerhip with REI
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![Person skiing on mountain]()
Unveiling the Stories Behind Garage Grown Gear: Championing Small Brands in the Outdoor Industry
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![woman hiking]()
Coming soon
new blog post coming soon
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![People walking outside building]()
Coming soon
new blog post coming soon
B2B Newsletters
Project Description/Goals:
Keep retail partners updated on what’s going on with the outdoor brand.
Deliverables:
Newsletter
Skills/Tools Used:
Newsletter copywriting
HubSpot newsletter builder
Instagram Grid Planning
Project Description/Goals:
Write compelling copy using the ToughCutie Brand voice for Instagram captions to encourage engagement
Use Later - Social Media Management website to arrange, write, and schedule Instagram posts and stories 6 days a week
Create graphics as needed for Instagram stories, giveaways, daily affirmations, customer reviews, etc. using Canva or Adobe Illustrator.
Participate in weekly meetings to discuss upcoming social media content needs and brainstorm imagery
Deliverables:
Instagram story
Instagram grid planning
Instagram carousel post
Skills/Tools Used:
Social media copywriting
Graphic design
Adobe Illustrator
Later - Social Media Management
Canva
